I was prompted to write this by a great article on the Somber Lane Blog, written by my good friend Teo from Chiral. Along with his partner in riffs, Rizzo, they put out some great reviews and articles, and are clearly two guys who know their shit and are passionate about what they write about. They’ve put up a piece today about the receiving of physical promos, which I’ll put a link to at the end. I agree with a lot of what they have to say, and I feel like the Killchain should clarify its position on them too.
First off, if you want to send physical promos, they are more than welcome. We also understand that you can’t afford to send out physical promos to every person you want a review or article from. That’s why we have a policy never to request them unless offered. A physical one may jump up the review list due to the fact that a band or label has committed resources to getting our opinions, and we appreciate that in the humblest manner. But we would never expect you to put yourselves out of pocket just for a review. I have read a lot of negativity on social media about how people who want physical promos only are freeloading etc etc, and I wouldn’t want anyone to think that of us here. Trust me, the money I’ve sunk into my record collection, gig tickets and merch, I’m anything but!
The Killchain receives about 5-10 promos a day from various labels, bands and PR companies, and as much as we’d love to cover everything promptly, it is simply not possible. The fact is, I like to write about music that inspires me, and therefore if a record doesn’t, I don’t write about it. That’s also why most reviews at the Killchain are positive, because I don’t have time to write about music that sucks. Heavy metal has been my life for a long time, and writing about it is one of my life’s joys, so it is important to me to spread the word about music that kicks ass.
So, in closing, if you want to send me a physical promo, a stream or a download link, everything is listened to and appreciated, even if I don’t put fingers to keyboard about it. It is humbling to think that people who write the music I love are interested in what I think about it. That’s why the Killchain exists, and that’s why I love supporting the bands who contact me. It is why metal will never die
Read Teo’s article here: https://somberlanemusic.wordpress.com/2016/01/22/physical-promos-policy/